Destination Jokkmokk Economic Association
Destination Jokkmokk Economic Association (DJEF) is a member-owned interest and knowledge organization for the tourism industry in the municipality, aiming to strengthen the sustainable development conditions for businesses and the destination.
We do not operate directly in the tourism industry – we provide knowledge, ideas, resources, and opportunities.
Together with other actors in local and regional business, we operate in geographically selected markets with prioritized segments and target groups.
Through our coordinating function, we create participation, engagement, and long-term collaboration.
Our development work primarily takes place in project form with specific initiatives directed towards both the industry and markets.
It is also our job to communicate this knowledge primarily to our members but also to other collaborating partners.
It is our responsibility to initiate, co-finance, and coordinate efforts to utilize this knowledge together with our collaboration partners.
Together with local, regional, national, and international partners, we work to increase the number of visitors to our businesses.
DJEF is a local collaboration partner in relevant regional/international projects and initiatives.
The association runs the project ‘Smart Specialization in Tourism,’ where we connect the destination’s tourism strengths with the right products to the right recipients.
The association owns and manages the brand for Jokkmokk as a travel destination – Destination Jokkmokk.
Business, Association, or Organization! – Join and support tourism in Jokkmokk Membership Application Destination Jokkmokk
Membership in Destination Jokkmokk Economic Association is open to companies, associations, and organizations. Our ambition is to build the association stronger, with more actors.
Fill out and submit the membership application now
Company, Association, or Organization?
Membership in Destination Jokkmokk Economic Association is open to companies, associations, and organizations. Would you like to join us in developing tourism in Jokkmokk? Fill out and submit your membership application now!
Board 2023
Ulf Hägglund, Smarctic AB (Chairman)
Eva Gunnare, Essence of Lapland (Vice Chairman)
Björn Hedlund Länta, Peace and Quiet Hotel (Secretary)
Caisa Isaksson, Arctic Guest House and Activities (Treasurer)
Alexander Blumenau, Arctic Project Lapland AB (Board Member)
Merja Tyrväinen, Tyrväinen AB (Deputy)
Tony Sundberg, Kvikkjokk Stugor AB (Deputy)
§2 Statutes
The association’s purpose is to strengthen and develop tourism and trade and related compatible activities in Jokkmokk municipality through collaboration with association members and good hospitality, aiming to attract more visitors to the destination.
This shall be achieved through the following activities:
– initiate development and education projects within tourism and trade
– serve as a referral body regarding tourism and trade matters
– be Jokkmokk municipality’s tourism destination with membership in Swedish Lapland Visitors Board.
Members participate in the activities by utilizing the association’s services and through active engagement and work towards the association’s purpose and goals.
Membership Fees & Investment
Membership investment is 2000 SEK (refundable upon written request when leaving)
Membership fee 2023:
Membership fee: 100 SEK (non-deductible)
Service fee: 1400 SEK (deductible)
Documentation from the Project ‘Futurism 2027 – Smart Specialization in Tourism’
Project ‘Smart Specialization in Tourism’
What's really happening at the destination? Since May 2023, Destination Jokkmokk Economic Association has been running the project 'Smart Specialization in Tourism'. The project is funded by Leader Polaris, the European Agricultural Fund for Rural Development,...
New Strategy and Plan for Tourism Development in Jokkmokk
Ulf Hägglund, Project Manager "Smart Specialization in Destination Jokkmokk" New Strategy and Plan for Tourism Development in Jokkmokk Destination Jokkmokk Economic Association's initiated work to develop a strategic and tactical plan for tourism development in...